I shot and edited this infomercial/ promo video for a refrigerator accessory company out of Dallas, Texas..
Shot on a BlackMagic 4K Camera and edited with Adobe Premiere and Adobe Photoshop/ After Effects. Extensive rotoscoping done in Adobe Photoshop.
3D box by crafted Theodore Horrocks.
The video script was written by the client:
I’ve been in your fridge since you went grocery shopping five days ago and it’s already starting to smell.
With your rotten mushy Tomatoes, rancid broccoli and moldy strawberries.
Did I mention I’ve been in here for five whole days.
There’s nothing worse than having to throw away your food too early
and the hundreds of dollars that go with it
So grab your money and those kiddos
Let’s try and fit in more time in our already busy schedule and head back to the grocery store.
What can be done about wasting your time money and food.
let me show you with this clever little 100% natural filter fridge l–e.
It has the ability to keep your meat poultry and dairy nutrient-rich and your fruits and vegetables fresher and firmer
doubling the self life of all your refrigerated food
how does it work?
Fridge l—‘s unique natural mineral is designed by nature to create the perfect balance in your
fridge by capturing the moisture if the humidity is too high, and releases moisture if the air is too dry.
At the same time it absorbs those damaging ethylene gases and nasty odors drying up that ugly dirty mold mildew and bad
In addition to fridge l–e’s amazing abilities, you can rely on your fridge working more efficiently to ensure savings month after month.
Just place fridge life in your crisper on a shelf or simply peel the adhesive strip off the back and attach it anywhere
inside your fridge keeping your body healthy with fresher food and lasting longer which drastically cuts down on
your food waste.
What will you do with all your extra savings?
Invite Bob over for fresh fruit smoothie.
He makes them just the way I like them, with two hearty grapefruit and one big banana.
That’s right Bob, just the way I like it.
Go ahead. Be a Fridge L–e person.
All you have to do is keep doing is putting delicious food inside your fridge then sit back relax and fridge l–e will take care of the rest.
Music by: Adam Vitovský