Better Addiction Care commercial

www.mattkprovideo.com/2026/01/14/better-addiction-care-commercial/

Note, this is NOT my work. I did not make this commercial. I am posting it as an example of a certain kind of commercial.

Stock footage usually costs around $90 to $300 a shot,
https://www.shutterstock.com/video/clip-29892343-modern-data-collection-geologist-field-taking-notes


https://www.istockphoto.com/video/real-estate-agent-showing-the-backyard-to-indian-couple-interested-in-the-property-gm2185475261-604239484




That “Better Addiction Care” commercial you sent me. Has   13   shots.
1) Words “ Nearly 50 million Americans suffer from addiction”
2) Words “130 people die every day from Opioids”
3) Words “Are You Next?”   (Just putting words on the screen is very easy. A 60 commercial of just words would be a mere $300).
4) Wide shot of a therapy group. 
(Is this stock footage or did a videographer shoot footage at a treatment center? Going out to a treatment center to shoot a days worth of footage would cost about $300. Did a production company fake it with actors? That would be $300 plus $100 to $500 a person for each actor.
5) Medium shot of the Pretty Blond therapy group leader. Surely shot at the same time as the first wide shot. She is very photogenic and I suspect she’s an actress.
6) 12 seconds in.  two people, one of whom (the wool hat white guy we saw in the inside wide shot)
7) 14 seconds in. Over the shoulder close up of “Wool Hat Guy.”
8) 18 seconds in, CU of the pretty blonde Therapy Leader.
9) 20 seconds in. Medium shot of another nice looking blonde therapy group member. She’s also nice looking and I suspect she’s an actress.  You can’t ask patients at an addiction recover center to appear in a commercial, can you?
10) 22 seconds on. Motion graphics shot of 7 pieces of video.  For putting 7 pieces of video into “boxes” on a screen, I would charge about $100. BUT- if it was stock footage you would have to pay approximately $100 to $200 a shot, $200 times 7 =$1,400.)
“Detox” “Therapy” “Counseling” “Private luxurious centers” “Physical Fitness”. “Chef prepared Meals”  “After Care”
Note, the “Private luxurious centers”  shot looks to be a drone shot. That would cost around $600 to shoot that shot. I don’t know how much it would cost as stock footage. Maybe the same price as the others?
11) 31 seconds in.  African American patient and the pretty blond therapist.
12) 36 seconds. Rotating Close Up of Blonde Patient
13) 41 seconds. Better addiction care.com graphic screen. I would charge $100 to do this on its own. I wouldn’t charge anything at all if it was a part of a full project I was hired to do.


So that’s eight shots of stock footage (8 times $200 = $1,600) Plus the composite shot of 7 pieces of video ($200 times 7 =$1,400.). So that’s theoretically $3,000 in stock footage.


If it wasn’t stock footage, if “Better addiction care” hired a cameraman and actors to fake it… I saw 6 different people in that commercial. 6 time $200 = $1,200 plus $300 a day for the videographer.


NOTE:  That’s what I would charge. That seems to be a high end production, and the actors and camera operator probably charged a LOT more.