Adam West sued because they stole his voice and likeness. West never owned Batman but how could anyone deny that the commercial actor was copying his voice and style.
Ex-Batman Adam West is seeking $9 million in damages from advertising agencies that filmed television commercials with a non-West Batman.
West claimed that the other Batman used West’s “likeness, personality, voice and mannerisms” in a way that would make viewers believe they were watching West.
Wests Attorneys and the agencies appeared before Burbank Superior Court Judge Stephen O’Neil Friday.
The TV Commercials depict the Batman and Robin characters Christmas shopping at Zayre’s, (a chain of stores).
West’s claims that the commercials had been shown numerous times in the United States since 1984 and that his “reputation as an actor” had been damaged. Wests’ lawyer Robert Winckler said “They just hired a person to imitate him because they didn’t want to pay for the real thing. They just can’t hire someone to look alike or sound alike.”
“Just because an actor does a role one time doesn’t mean he has to be hired every time you want someone to play that role,” Liebig said.
Tebelius said that in November, singer and actress Bette Midler was awarded $400,000 in damages from the ad agency that used an ex-Midler backup singer to mimic her voice.