https://mattkprovideo.com/2015/07/07/my-new-logo-animation/

Version 01:

Modeled in Cinema 4D, textured in Photoshop and desaturated in After Effects.

Version 02. New version, different lighting, added shake and removed the film scratches :

Version 3. The Same as Version 2 but I added “Old film scratches”

This was, of course, inspired by: